Privacy Policy
Last updated: January 2026. This Privacy Policy explains how tyresafety.co.uk ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Information We Collect
We may collect the following types of personal data:
- Name and email address if you contact us or sign up for newsletters.
- IP address, browser type, device information, and approximate location.
- Cookies and similar tracking technologies as described in our Cookie Policy.
- Usage data, such as pages visited, time spent on pages, referral sources, and clicks on affiliate links.
We do not knowingly collect personal data from individuals under 18 years of age.
How We Use Information
We use your personal data for the following purposes:
- Analytics: to understand how visitors use our website and improve content and user experience.
- Affiliate tracking: to track clicks and referrals to third-party casino websites for commission purposes.
- Site improvement: to monitor performance, diagnose technical issues, and enhance functionality.
- Communication: to respond to enquiries or send newsletters where you have given consent.
Our legal bases for processing include your consent, performance of a contract, and our legitimate interests in operating and improving the website.
Cookie Policy
We use the following types of cookies:
- Strictly necessary cookies: essential for the website to function properly.
- Analytics cookies: help us understand how visitors engage with the site.
- Affiliate tracking cookies: track referrals to partner casino sites so commissions can be attributed.
You can opt out of non-essential cookies at any time by adjusting your browser settings, using our cookie consent banner, or visiting the opt-out pages of third-party providers such as Google Analytics. Disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party casino websites and affiliate partners. We are not responsible for the privacy practices, content, or data handling of those external sites. We encourage you to review the privacy policy of every website you visit.
Your Rights
If you are located in the UK or EU, under the UK GDPR you have the right to:
- Access, rectify, or erase your personal data.
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time where processing is based on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a California resident, under the California Consumer Privacy Act (CCPA) you have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal data in the traditional sense, but affiliate links may involve third-party cookies.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements. Analytics data is typically retained for up to 26 months. Email subscription data is retained until you unsubscribe or withdraw consent.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: [email protected].